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Forms for Nomination of Examiners - Academic Year 2015/16

INFLUENCE OF DENTAL ADVERTISEMENTS ON ORAL HYGIENE HABITS AND PRACTICES OF PATIENTS ATTENDING UNIVERSITY DENTAL HOSPITAL

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ABSTRACT
The main purpose of this study was to determine the influence of dental advertisement
on oral hygiene habits and practices of patients attending University Dental Hospital
(UDH).
154 patients identified from various clinics at UDH were interviewed using a specially
designed questionnaire. The female : Male ratio of respondents was 1:1 (51.9 % :
48.0 %). Students formed the single largest group (48 %) of respondents. All the
respondents claimed to brush their teeth at least once daily.
Dental advertisement in the mass media was the source of information influencing
brushing habits of 38 % ofrespondents. 64 % of respondents attributed advertisement
in mass media as the source of information influencing usage of the currently used
toothpaste. 96 % of respondents had been exposed to dental advertisement over radio
while 87 % had been exposed to a dental advertisement on the television. 69 % of
respondents admitted that the advertisements influenced their oral hygiene habits and
practices.
Exposure to dental advertisement thus seems to improve oral hygiene habits and
practices. It is thus recommended that dental health personnel through the various
interested groups and sponsors come out and sponsor dental advertisement in the
mass media which can give more information on oral health education.

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