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Forms for Nomination of Examiners - Academic Year 2015/16

THE ROLE OF DENTAL COMMERCIAL ADVERTISEMENTS ON THE ORAL HYGIENE PRACTICES OF THIRD YEAR DENTAL, MEDICINE AND PHARMACY STUDENTS IN THE UNIVERSITY OF NAIROBI.

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Advertising is a means of attracting consumers to consume a certain good or service. Dental
commercial advertisements are mainly used to create awareness of the different oral practices
present, means by which the oral hygiene status can be maintained at an acceptable condition
and marketing of products. Poor oral hygiene has several manifestations including halitosis,
lost teeth, stained teeth with plaque and calculus and decayed teeth which do not enhance one's
beauty and presentation.
Dental products manufacturing companies have come up with different products and
dentifrices that can be used to enhance and maintain good oral hygiene which is made available
to the consumer through advertisements; a form of marketing. Hence, preventive behaviors
like brushing, flossing, and periodic dental visits, which have a positive correlation with better
periodontal health, are paramount for maintaining good oral health
There are various means through which people get to know about maintenance of good oral
health. This includes use of dental adverts through the media, hospitals, clinics and internet.
Some of the dental products commonly advertised include toothpastes, toothbrushes, dental
floss, mouthwashes and maintenance of good oral hygiene which are rare but effective.
The aim of the study would be to assess the role of dental commercial advertisements in
influencing the oral hygiene care among students from third year dental, pharmacy and
medical students in the University of Nairobi and to audit whether the adverts have any impact
on the maintenance of good oral hygiene or hinder it.
A descriptive cross sectional study will be conducted among the above group of students.
A self administered questionnaire will be used to collect information from the above mentioned
students. Data collected will be analyzed using Statistical Package for Social Sciences 13
through the measures of central tendency and standard deviation.
The findings from this study can be used by stake holders in the oral health care to design
programmes which increase uptake of good oral hygiene practices through adverts on oral
health.

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